Spend It With Her

Shop like she matters.

A new home for discovering and shopping women-owned businesses, all year long. We're launching soon. Join early.

Four women of different ages smiling together in a sunlit terracotta corridor
A young entrepreneur at her vendor booth under a purple tent, with handmade squishy plush toys on display

Here's the idea.

Women-owned businesses are everywhere. They're just hard to find in one place. Spend It With Her is being built to change that: one destination to discover them and shop them, every season of the year.

Attention is nice. Sales pay the bills. We're building a place where one turns into the other.

She doesn't need another like. She needs a customer.

How it starts.

Join early.

Shoppers join the interest list. Business owners apply to be a founding business.

We build it together.

Founding businesses go in first. We're opening the doors with them.

Shoppers hear first.

Everyone on the list gets the news when we launch.

Pick your way in.

I own a business.

It's free to join. Apply to be a founding business and get in before the doors open.

Become a founding business

A note from our founder

I already built the list. Why not share it?

I've spent more than 20 years building a business, growing an audience, and figuring out how to get the right people to pay attention.

And let me tell you, growing an email list is WORK.

There are some incredibly talented women out there creating beautiful products, offering amazing services, and building businesses they believe in.

But getting people to find them? That's a whole different skill set.

I've already done a lot of that work.

So I started thinking ... What if I used the audience I've spent years building to introduce more people to women-owned businesses?

What if, instead of sending another email promoting something of my own, I used that opportunity to promote something she created?

More eyes on her business. More opportunities to make a sale. And more people discovering women-owned businesses they'd otherwise never know existed.

That's how Spend It With Her started.

And while it begins with sharing my audience, I have much bigger plans.

I want to build a place where women-owned businesses get discovered, supported, and most importantly, shopped.

Because she doesn't need another like. She needs a customer.

Michelle Bell, founder of Spend It With Her, smiling in a black dress with a pink bow collar

Michelle Bell

Founder, Spend It With Her

Get in early.

Shoppers, hear first. Business owners, help us open with a founding lineup.

Free to join

Your business belongs here. Let's get you discovered.

Choose the way that suits you.

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Let us host it for you.

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Spend time with her. Spend money with her.

This is bigger than one sale and bigger than one season. Spend It With Her is being built as a year-round home for women-owned businesses, with a directory, curated collections and featured businesses planned. Founding businesses and early shoppers get in first.

Join early
Michelle, founder of Spend It With Her, smiling in a soft pink cardigan with a coffee mug